Singapore start-up Gushcloud is now embroiled in an online war with Xiaxue, after the self-touted “Singapore’s most popular” blogger played the company for what it’s worth and released a whole expose on Gushcloud’s supposed unethical tactics to inflate its earnings and buy popularity for the bloggers in its stable. Amongst those bloggers – Yan Kay Kay. We say Gushcloud didn’t have to. Kay Kay and her bosom buddies are worth more eyeballs than any online auto bots can muster! All pictures are courtesy of Yan Kay Kay, and gladly so.