Complaint: New Digital Signboards at Toh Yi are Unreadable and Redundant

Posted on Aug 31 2016 - 12:26pm by Dear Redwire

redwire-singapore-toh-yi-digital-signboard
DAVE: Recently there were these digital sign board installed in every block, at least in Toh Yi Drive that I lived.

These digital sign board does not appeared to be interactive. Rather it displayed static info. Only the top image appears to have rolling updates but from what I observed it was totally useless information. I notice people out of curiosity since its something new, touch here and there thinking it’s an interactive touch screen. But very quickly walked away the moment they realised it’s a static display.

One particular point I like to draw across is the image at bottom left corner. It appears to contain all the important and emergency phone no. but I simply can’t figure them out. The resolution is so bad that render it totally unreadable. The images and annotation are all equally blurry

Question:
1) Has the one responsible to procure these gadgets tested it to ensure at least the phone no. are readable? I can testify it’s unreadable. So what purpose does it serve by displaying it?
2) Almost now everyone carry a smart phone. Do you think for one moment people will rely on such digital sign board to get updated info?
3) Have the Town Council done a pilot project to see the feasiblity and receptive by the general people at large. You should have noticed by now it’s a complete redundant sign board.

Can the relevant authority explain what is the rationale behind this project since it’s unreadable?

 

 

Thanks Dave for this letter.
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