The advertisement, which features a woman in a suggestive pose accompanied by the “rape” text was part of Supergurl’s sale campaign for Black Friday.
But it backfired, with many incensed online shoppers criticising the Singapore-based online clothes store for putting up such a tasteless display of advertising.
Commenting on the ad, one netizen, Gavin Moey, said “I’m shocked beyond words on how you can put this up on your webpage”.
Many others echoed his sentiment.
It has since been removed.
Creative director Jordus Lim says the ad completely slipped by him.
Calling it an honest but indefensible mistake, he apologised to the public and promise prudence in the future.
“I am writing this to express our sincerest apologies pertaining to our insensitive action and the choice of word – rape during our ‘Black Friday’ sale.
We do not mean for it to be offensive to anyone, and I extend my sincerest apology for the lack of a better word.
As the director of the company, I have failed to review my Graphic Designer’s work before approving the image to be displayed on our site. I hereby acknowledge that we have made a mistake, and that our caption does not advocate the right values to the young women community today.
Having regretted for what we have done, the team at Supergurl will definitely be more careful with what we will put up in future as this is also a lesson learnt for us.
This is an honest mistake that we have made on our side, and we do know that it is indefensible.
We hope that the public will accept our apology for what we have done wrong.”