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Starhub, M1 Threaten Legal Action Against Singtel for Alleged Smear Campaign

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Singtel looks to be in hot soup!

Starhub and M1 plan to take legal action against the telco, following its alleged attempt to discredit them through a smear campaign.

Singtel apparently paid bloggers to speak ill of M1 and Starhub, so as to drive signups for a Singtel telephone plan.

This was done by engaging social media marketing company Gushcloud.

A brief from Gushcloud to its bloggers instructed them to complain about services of Starhub and M1, and push a youth plan by Singtel.

This brief was revealed, following a blog post by Singapore blogger, Xiaxue.

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Starhub and M1 have asked Singapore’s Info-communications Authority to investigate the matter.

Singtel has denied that its staff wrote the brief, while Gushcloud says it is investigating the matter.

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