Starhub has announced that it will sack 300 full-time staff by the end of October as part of its “operational efficiency programme”.
The cuts to headcount comprise more than 10 percent of its 2,500 full-time staff members
This move is part of its a strategic transformation plan, as its focus shifts to investments in areas such as new businesses, digital customer service initiatives, enterprise-oriented information and communications technology solutions, and wireless and fibre services.
The company will be hiring more employees in fields of cyber security, home and enterprise solutions and customer care.
Commenting on Starhub’s challenges ahead, chief executive Peter Kaliaropoulos said:
“The intense competitive ferocity right across the market, new entrants, lower voice revenues, thinning margins for fixed broadband services, high content costs for pay-television operations and high market penetration for mobile and fixed services.”
He said that StarHub must transform its operating model as “otherwise we will face greater risks in the future”.
“Our revised operating structure will be best placed to meet our strategic intent, enhance customer experience, increase accountability and effectiveness and improve competitiveness and agility.”