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“BreadTalk’s ‘Freshly-Prepared’ Soya Bean Milk is Just ‘Freshly-Transferred” and Sold at a Mark-Up!

KEV: Made a shocking discovery recently about the supposedly “freshly prepared” soya bean milk sold at BreadTalk. Sometimes it’s better to see with your own eyes how things are made rather than believe all the marketing slogans that the companies throw at you.

This “freshly prepared” soya bean milk from BreadTalk always tasted very familiar, but somehow I couldn’t figure out why until now. You see for yourself why. This BreadTalk staff is just pouring Yeo’s soya bean milk into bottles of “freshly prepared” soya bean sold by BreadTalk.

How much is BreadTalk earning from all this? One packet can fill about 3 to 4 bottles. One packet cost S$1.50 at NTUC, not including any bulk buy discount from companies. One bottle of “freshly prepared” soya bean milk at BreadTalk is sold for S$1.80. You go and do the math.

The worse part is not the money, it is that if BreadTalk advertises “freshly prepared” soya bean then it should give us the real deal, not some packet soya bean “freshly prepared” by just transferring into a bottle and selling for mark-up prices. Singapore company does this to Singaporeans while coming up with all sorts of wayang “Happy SG50” specials, this is damn too much.

Support local companies? Won’t be buying from them anymore.


Ed’s Note:

Readers (thanks guys) have continued to send photos of showing BreadTalk staff repackaging Yeo’s soya bean milk into clear bottles which it then sells as a BreadTalk “freshly prepared” soya bean milk drink.

BreadTalk has admitted that it buys Yeo’s soya bean milk in bulk and repackages it as “freshly prepared”.

It has stopped selling the marked-up, repackaged Yeo’s soya bean milk for now, after the company was bombarded by angry netizens demanding answers and accusing it of misleading them.

Full story here: BreadTalk Pulls Soya Bean Milk, Says it Had “No Intention to Mislead” amidst Consumer Firestorm)

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  1. Zhenna

    August 3, 2015 at 6:44 pm

    Never lie to your customers. It really sucks to read this, thanks for revealing the “truth”.

    • allan

      August 4, 2015 at 11:35 am

      Very Probably that Legal experts were the ones drafting the advertisements. Its up to the consumer to BEWARE. Many photos at food outlets do not match what is served. So far No action from the authorities.

    • Zebra

      August 4, 2015 at 12:50 pm

      OMG… That avatar… Nose bleeding…

      • Anonymous

        August 4, 2015 at 11:15 pm

        yaa nose bleed haha

  2. John

    August 3, 2015 at 6:51 pm

    Ya. I saw that at ZhongShan Park Mall branch. The staff just openly display the Yeo’s soya bean and fill it into empty bottles.

  3. Richmond

    August 3, 2015 at 7:05 pm

    Its the same for their coffee as well. Basket. When it runs out they Nescafe instant mix and repackage them. Their sales practice also damn one kind. Their morning sandwich combo $4.30 as stated on their ad. The aunty charge me $4.80. Next day buy same thing $4.30. Third day $4.80. I ask the aunty why always change price she said based on timing. Lucky I keep receipt get back money. Then 4th day I ask my friend of a different ethnic group to buy $4.30. A minute later I buy $4.80. wtf?

    • Anonymous

      August 4, 2015 at 12:43 pm

      The same here in Paragon…every day different price…now I don’t buy from Breadtalk anymore!

  4. Anonymous

    August 3, 2015 at 8:07 pm

    Each of that Yeo’s I bought from Sheng Siong for 1dollar each. Yeo’s soy bean taste great!

  5. Bernard

    August 3, 2015 at 8:16 pm

    aiya, it’s the same as mcdonalds and any other restaurants. u buy a coke that cost u $2.80 which can cost u $0.70 at value dollar shop / ntuc

    • Django

      August 3, 2015 at 11:59 pm

      right, at least don’t say “freshly prepared” that’s just plain misleading and cheating.

    • Weiwen

      August 4, 2015 at 1:45 am

      At least you know you’re buying for coke at a marked up price than being lied for freshly prepared

    • Dred

      August 4, 2015 at 3:36 am

      That is not the point. The point is labeling their product as “freshly prepared” when they use a drink of another packaged product.

    • Notbernard

      August 4, 2015 at 8:56 am

      Its not really the same is it? As high as the prices are for a drink of coke in mcdonalds, they didnt advertise it as being freshly made did they?

      “Freshly made” could mean alot of things but most will think that it was originally done in house.

      With mcdonald’s high prices, they didnt deceive us by saying one thing and doing another while earning a big profit

    • dannnnn

      August 4, 2015 at 12:49 pm

      we all pay extra for Advertising and rental

    • Ronald

      August 4, 2015 at 5:34 pm

      The point is they are misleading customer… cant you read?

  6. Anonymous

    August 3, 2015 at 9:56 pm

    Same tots for canned drink sold at food court n coffee shop, why and who allow them to mark up some much……..

    • Kiwi

      August 4, 2015 at 10:53 am

      That canned drinks are canned drinks, you will or not buy thats your issue, being able to judge how much this canned drinks bring marked up or not, however imagine this, processed meat sold the same price as freshly cut meat, and named that is freshly cut meat, quite sure i will hear your protest soon

  7. Jay

    August 3, 2015 at 11:10 pm

    Even the sandwiches are a con job! Try buying one, when u open the slice of bread in between you’ll realized the ingredients are no where worth what you’re paying for. It’s only 1/4 of the entire slice of bread!! Boycott bread talk!!

  8. Mike

    August 3, 2015 at 11:39 pm

    Don’t be so naive / gullible. Its just a nice “marketing” term to use – “freshly prepared”. If you want freshly prepared, go stand next to the machine and drink it as it is being squeezed out.

    • Gary

      August 4, 2015 at 12:42 pm

      You say “marketing term”, I say “lie” i.e. “false advertising” which is illegal.

  9. G

    August 3, 2015 at 11:39 pm

    Yes you pay more for Coke at McDonald’s than in supermarket, but at least you know when you are paying right? This is blatant lying to customers about “freshly made”! Never liked breadtalk and their overpriced, opportunistic bread anyway.

  10. J

    August 3, 2015 at 11:52 pm

    Yes. See it done at north point too

  11. CaShuMu

    August 4, 2015 at 12:31 am

    frontline really important.. Employers better open their eyes when hiring before the staff spoil the business..
    Freshly prepared does not mean freshly boiled..

  12. Nelson

    August 4, 2015 at 1:10 am

    I think this is an open secret, Singaporeans are not naive. They just sell what Singaporeans demand, and that’s why they are still profiting so much from it.

  13. breaktalk

    August 4, 2015 at 1:15 am

    not only that, i suspect they add water ! cause i bought a few time its tasteless and feel diluted !

  14. Ken

    August 4, 2015 at 1:35 am

    I already boycott this company long time ago. Super expensive bread that feel like eating air

  15. Anonymous

    August 4, 2015 at 2:01 am

    无奸不成商……later i go kiosk buy from Yeo liao !!!!!

  16. Mohamad Ismail

    August 4, 2015 at 2:10 am

    Should complain to Case or Police if it is true.
    I hope the relevant authorities will take action to the company for fooling their customers.

  17. sam tan

    August 4, 2015 at 3:13 am

    Every company have the rights to earn more profit. Claiming and advertising their products as FRESHLY MADE, when they are pour out of canned packet, IS PURE CHEATING.
    And shamefully, it came from renown bakery breadtalk. Total disappointment , indeed.

  18. Sense of tasting

    August 4, 2015 at 3:16 am

    When people lose the art of tasting fresh food and preserved food with perservatives, this is what happens.

  19. Anonymous

    August 4, 2015 at 5:41 am

    I saw that at JP also.

  20. E

    August 4, 2015 at 7:09 am

    3 out of the four times i bought the soya milk from Breadtalk it is not fresh. The rotten sour taste was so strong the moment i open the bottle. I wonder how on earth the staff was not aware of the spoilt soya milk they are selling. Not fresh at all!

    • F

      August 4, 2015 at 11:08 am

      How silly of you to buy 2 more times after you first tasted their strong sour taste?

  21. Yuji

    August 4, 2015 at 7:54 am

    Stupid comments. MacDonald’s selling coca cola they are using coca cola’s brand, price differs for them to market but still they don’t change the name to pepsi. Breadtalk’s using Yeos brand and didn’t mention any of it while selling them at a much profitable rate. You can’t have that same comparison between breadtalk and macdonald’s!

  22. Mary Chua

    August 4, 2015 at 8:29 am


  23. A

    August 4, 2015 at 8:39 am

    I used to work at ToastBox under the Breadtalk Group and their “Cold Milo” is actually simply the 1litre package milo being poured into half of their cup, followed by the other half being filled with tap water and ice. Not sure about now,

    In contrast, their “Hot Milo” is indeed made fresh on the spot with milo powder and condensed milk. (and not diluted with tap water).

    Sure you can say that it’s a food eatery and you have to pay marked up prices for the same thing but I think what makes us as consumers feel cheated is the fact that they make you believe that they are selling you something that is “fresh” or “homemade” and thus worth the extra money that you pay. In reality, you’re just paying more for a diluted version of the packet milo you can buy at the supermarket.

    And yes, tap water in singapore isn’t harmful at all because it is drinkable so there technically isn’t any bodily harm done when they add tap water to their “Cold Milo” but my point here is how as a consumer I felt very cheated and I believe most consumers would too.

    • Anonymous

      August 4, 2015 at 3:54 pm

      Tq for sharing…

  24. alice loh

    August 4, 2015 at 10:08 am

    ture !! that day they having offer buy 5 pcs $7 n buy 10 at $12
    the bread standard drop and dont taste as the pass !!!
    i saw the sale person pack the bread from boxes not freshly bake from their oven. i was wondering they consign out to malaysia bakery n import here to sell ????????that y they can sell so low price

  25. Jimmy K

    August 4, 2015 at 10:39 am

    Can the boss of BreadTalk explains?????? and it should be published in our major news report, The StraightTimes.
    And shamefully, it came from renowned bakery. Disappointed and cheated. This is not the way to do business. Will boycott breadTalk.

  26. Ronnie

    August 4, 2015 at 10:59 am

    Is that a “李不开你” soy milk?

  27. mika

    August 4, 2015 at 11:06 am

    Every staff at every outlet uphold company brand & image.. All staff especially store manager should undergo training on how to operate a store yet maintain brand image… There should be SOP for all staff too… Cheating customer trust is unacceptable especially in F&B industry … As they are dealing with health & hygiene not just food or it’s taste.. Cannot accept pple handling food without gloves or masks… I think that is the least basic ethic that F&B service provider should have… Disappoint that such big F&B company have such poor ethic… It’s either management leader have problem… Or the CEO have problem … 上梁不正下梁歪

    • Anonymous

      August 5, 2015 at 5:08 pm



    August 4, 2015 at 11:21 am

    This is how BreadTalk gets rich. Shame!

  29. someone

    August 4, 2015 at 11:53 am

    When consumers tasted their drinks, they should have guessed that they are actually processed drink. Fruit juice can hardly be freshly squeezed because the sugar and acidicity varies hence making the drink tasted inconsistent. The soyabean drink tasted so sweet which is obviously not freshly made. Do note, some of their drinks are placed in the fridge for so long that the content in the bottle got seperated. Companies may use attractive solgan to lure customers to buy thir products
    but Consumers have to be smart and make the right choice too.
    It is normal for companies to repackage and resell. But for breadtalk case i think they are using words to mislead consumers which is againist the biz enthics

  30. Boy

    August 4, 2015 at 12:05 pm

    don’ t forget the boss, George quek, is a pappie dog. Tell all your friends this.

    • Judge J

      August 4, 2015 at 10:40 pm

      Your comment implied that George Quek got away with this scam because he is a PAP supporter? This issue concerns BreadTalk, which is a privately run company. Nothing to do with the PAP. In fact Quek was fined 4k n suspended 30 months from drunk driving in 2005 by a court of law under the PAP. He clearly did not get away then simply he was pro-PAP.

      What Breadtalk has done – selling re-packaged soya bean milk as “freshly prepared soya bean milk – is clearly wrong n I m sure that if a complaint is lodged with the relevant authorities under the PAP, appropriate action will be taken.

  31. Chew

    August 4, 2015 at 1:05 pm

    Omg, I didn’t know till now. Felt cheated. Their bread really very
    expensive.. Maybe because of high rental cost.

  32. Anonymous

    August 4, 2015 at 2:13 pm

    Anyone realise that because of Breadtalk, they help escalate bread n pastry prices at all heartland shops? Even the lousiest plain bun can cost u $1.40 for a piece of shitty bun. This is ridiculous right? Isn’t there an authorized regulator to monitor such nonsensical profiteering. I have boycotted these outlets for a long long time. Bread talk is a listed company so do u think they care about how much you have to pay for their so-called designer bread?

  33. Evelyn chia

    August 4, 2015 at 2:15 pm

    Anyone realise that because of Breadtalk, they help escalate bread n pastry prices at all heartland shops? Even the lousiest plain bun can cost u $1.40 for a piece of shitty bun. This is ridiculous right? Isn’t there an authorized regulator to monitor such nonsensical profiteering. I have boycotted these outlets for a long long time. Bread talk is a listed company so do u think they care about how much you have to pay for their so-called designer bread?

  34. Anonymous

    August 4, 2015 at 2:42 pm

    Bread talk 本来就是奸, their anniversary sale in July , the breads are always smaller .

  35. Evelyn chia

    August 4, 2015 at 2:58 pm

    BreadTalk is a listed company and they up their prices anytime they want. They are the culprits who help escalate the bread n pastry prices in the heartland shops. For a piece of shitty bun at the shops can cost $1.40-$1.80. Isn’t there any authorities to regulate such profiteering?
    I have boycotted all of these outlets for a long long time. So should you!

  36. Tom

    August 4, 2015 at 3:12 pm

    As despicable as it is, *technically* they didn’t lie. It IS ‘freshly prepared’. Just that their interpretation and the common man’s interpretation is completely different.
    It’s after all, a free market. Just like a 7-11 refrigerated bottle of drink is usually 5-6x that of a typical supermarket about 50m away, yet people choose to purchase from 7-11.

  37. Winnie

    August 4, 2015 at 3:23 pm

    Don’t treat us Singaporean as a “sucker”

  38. Anonymous

    August 4, 2015 at 3:25 pm

    I think my place giant pioneer mall sold 1 for only $1

  39. Dave

    August 4, 2015 at 3:32 pm

    For years I suspected something about their products and now this revelation
    I and my fly boycotted them long ago

    Yes we shd all boycott them and teach them a lesson
    Hope they go bankrupt sooner rather than later for trying to cheat Singaporeans

  40. Anonymous

    August 4, 2015 at 4:28 pm

    1.80 include rent bottle salary and etc. If u buy 1.50 only drink 200ml then at the end of the day spoil math is still same for ur cost.

  41. yi kong

    August 4, 2015 at 4:36 pm


  42. Anonymous

    August 4, 2015 at 6:19 pm

    why there is no apology from breadtalk top management

  43. Patrick KS

    August 4, 2015 at 6:52 pm

    These are the same company that keeps claiming operating cost are high and suppressed staff salary so much so that local staff are not interetsed and then they cry father cry mother to government that locals are not interested in their jobs and justified to MOM to let them bring in cheap foreign workers. Disgusting!

  44. Anonymous

    August 4, 2015 at 7:26 pm

    Bread talk has too many bad business decision lately. It’s really a disgrace to Singapore. Where are the owner’s moral sense? Profits over ride these basic goodness of integrity., pure value and honesty?

  45. Daisy

    August 4, 2015 at 7:54 pm

    Yeah, ‘NO INTENTION TO MISLEAD”….but we got the intention to
    make more $$$ from buying Yeo package $1.20 pour into 3 bottles then profit $4.20 just selling a package of Yeo…more profitable than Yeo!

  46. Anonymous

    August 4, 2015 at 9:13 pm

    Frankly speaking, i don’t see anything wrong with what they have done. If the issue is with the mark up, the mark up is not a lot comparing to the rental and manpower every FnB have to pay for. The manpower and rental is not free. I know that even some of the yogurt shop mark up is even more you can pay $8 for a yogurt or soft swirl but the cost is a lot much lower and yet everyone is paying for it without any complain. If the issue is that they did not make the soya bean, a lot of the people in the market do not make everything from scratch anymore. Most cafes buy cake else where and sell it in their cafes and restuarant. Ice cream shop dun rear their cow in order to get their milk, right, so what is wrong if they get their pork floss from Bee Cheng Hiang. All i can say is that everyone is doing it just that it is unluckily of them that they get caught.

  47. Anonymous

    August 5, 2015 at 12:42 am

    Shame to you Breadtalk now l stop buying anythings from them

  48. FK Yong

    August 5, 2015 at 8:27 am

    I’ve been patronizing Jollibean for many years for fresh soy milk every other day, even though price at $1.70 per cup, but the concentration of the soy milk tells so much difference as it is real and probably one of the best in town. If this is the case, then it shows even humble local business with real brand does fulfil promise to serve real soy milk, made fresh every day. Maybe every business has its own strategy, but you have to deliver what you say.

  49. zhihua

    August 5, 2015 at 8:59 am

    what’s wrong with that? Freshly prepared into BreadTalk’s bottles what…lol lmao

  50. Anonymous

    August 5, 2015 at 10:54 am

    lol They openly do that “transferring”…If they wana do this type of shit, they should be discreet about it.

  51. BreadTalkCock

    August 5, 2015 at 3:31 pm

    Dear fellow Singaporeans, let’s boycott this unethical, unrepentant company! Pledge your boycott here!

  52. Boycott BreadTalk

    August 5, 2015 at 3:34 pm

    Dear fellow Singaporeans, let’s boycott this unethical, unrepentant company!

    Pledge your boycott here!

  53. miniangel

    August 5, 2015 at 3:47 pm

    Tot it fresh daily soya milk, even bought to feed my baby.

    • Paladin

      August 6, 2015 at 4:52 pm

      This is criminal. If a father goes to jail for lying about home address for school registration, then this is just as bad if not worse.

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