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Instant Noodle Nation: Long Working Hours Hit Singaporeans in the Stomach

More Singaporeans are turning to instant food due to long working hours. In the past 2 years, there’s been a 3 to 10 percent sales leap of instant and frozen food products. This was reported by local supermarket chains NTUC, Sheng Siong and Prime.

Senior Director of Purchasing and Merchandising at FairPrice said that “The steady growth in sales suggests that perhaps with a busier and time-tight lifestyle, customers are more inclined to choose quick and easy solutions for some of their meals.”

Instant food products are cheaper alternatives to more nutritious food.

A spokesperson from Sheng Siong also suggested that foods like instant noodles have become a comfort food for the younger generation which has contributed to its increased sales.

Besides longer working hours and fast-paced lifestyles, people are also staying up later and prefer to eat simple meals for supper.



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