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Starhub, M1 Threaten Legal Action Against Singtel for Alleged Smear Campaign

Singtel looks to be in hot soup!

Starhub and M1 plan to take legal action against the telco, following its alleged attempt to discredit them through a smear campaign.

Singtel apparently paid bloggers to speak ill of M1 and Starhub, so as to drive signups for a Singtel telephone plan.

This was done by engaging social media marketing company Gushcloud.

A brief from Gushcloud to its bloggers instructed them to complain about services of Starhub and M1, and push a youth plan by Singtel.

This brief was revealed, following a blog post by Singapore blogger, Xiaxue.


Starhub and M1 have asked Singapore’s Info-communications Authority to investigate the matter.

Singtel has denied that its staff wrote the brief, while Gushcloud says it is investigating the matter.

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